HomeTechnologyDo you want to cool off in a pool? There's an...

Do you want to cool off in a pool? There’s an application for that

If the fierce heat gripping much of the US makes you dream of a cool bath, but you don’t have a pool, let technology be your guide. An app allows you to browse private pools in your area and rent them for a fee.

the swimming The app, launched in 2019, connects more than half a million people looking for a private pool with owners looking to earn some extra cash. All types of pool owners are listed on the app, which classifies approximately 25,000 different pool rentals into four levels: standard, comfort, luxury and VIP. Hourly rates range from $30 to $100.

“Our offering is very diverse, from the most modest homes to the classic pools in the suburbs, to the most luxurious pools in the Hamptons,” Swimply co-founder and CEO Bunim Laskin told CBS MoneyWatch.

According to market research firm PK Data, more than 8.7 million households in the US have their own in-ground or above-ground pools.

This private pool is available for rent in Austin, Texas for $35 an hour.


The application has gained popularity along with the thermometer. Since temperatures started to rise in May, Swimply has seen a 75% increase in bookings.

“There are a lot of trends working in our favor,” Laskin said, adding that his income has more than doubled over the past year.

“We’re seeing increased usage in specific markets where there are heat waves. We’re seeing an additional increase in Texas and the tri-state area,” he said.

For pool owners, Swimply can help offset the impact of inflation, Laskin said. “It’s something that helps people earn extra income in times of financial turmoil.”

He said that even luxury pool owners, who presumably can afford to maintain them, have signed up to the platform.

“Some people do it for the money, a lot of people do it for the community,” he said.

About 25,000 hosts serve a community of about 500,000 Swimply users, according to the company.

Earn more than six figures

Hosts’ income through the app depends on how ambitious they are to monetize their funds. While some users earn between $2,000 and $3,000 a year, mostly enough to cover the costs of running a group, others can earn more than six figures, according to Laskin.

“Other hosts make it a full-time job,” he said. “They make their pool available on the weekends and allow larger groups that they can charge more for.”

The highest-earning host on Swimply earns just under $200,000 a year, according to the company. Swimply charges guests a 10% booking fee and takes 15% from the host.

The company also has plans to expand into the rental of tennis courts, private gyms and other spaces.

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