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College athletics is going to look a lot different in the years to come, and new NCAA Big 12 Commissioner Brett Yormark knows that all too well.
At Big 12 Media Days, Yormark was asked about the possibility of adding teams from the Pac-12 conference, two weeks after USC and UCLA announced their move to the Big Ten conference in 2024.
“As I said in my opening comments, we are exploring all options,” Yormark said Wednesday. “And we’re open for business. And optionality is good, and we’re looking into all of them. I think it’s fair to say I’ve gotten a lot of phone calls, a lot of interest. We’re exploring those levels of interest. Nothing is imminent.
Following the news from Los Angeles, the Pac-12 also said they were looking to expand.
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“The Pac-12 Board of Directors met this morning and authorized the Conference to explore all expansion options,” the Pac-12 said on Twitter. “All 10 university presidents and presidents remain committed to a shared mission of academic and athletic excellence on behalf of our student-athletes.”
College athletics is moving to have two super conferences in the SEC and Big Ten, with Texas and Oklahoma moving from the Big 12 to the SEC in 2025. The additions of USC and UCLA to the Big Ten changed the landscape of American football. university as schools. try to position yourself moving forward.
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While the Big 12 will lose Oklahoma and Texas in the next few years, the conference will add four schools in 2023, with BYU, UCF, Houston and Cincinnati joining the conference.
Yormark also talked about the new era of Name, Image and Likeness (NIL), saying that he is an advocate for players benefiting from their brands.
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“I can say at a high level that I am a supporter of NIL”, Yormark told reporters on Wednesday. “I got my feet wet to a certain extent at Roc Nation, where we had been involved in NIL. From a personal point of view [I] we haven’t really talked to our main stakeholders about it. I think there have to be railings. There probably has to be uniformity. And perhaps the conference should have a bigger role in the future of NIL.”
Yormark will assume his duties as commissioner of the Big 12 on August 1.