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The organization aims to register 1 million black men to vote for the 2024 election.


Washington – Black women are often considered a critical voting bloc, but a new initiative aims to dramatically expand the number of African American male voters ahead of the upcoming presidential elections.

Black Men Vote announced a new national campaign Friday to register 1 million Black male voters by November 2024. The organization says the “Strength in Numbers” initiative will be its “most ambitious effort” and will partner with Rock the Vote, Microsoft and National Basketball Association Social Justice Coalition. The group unveiled the initiative at a summit with Democratic Rep. Bennie Thompson and former Maryland Lt. Governor and Republican National Committee Chairman Michael Steele during the Congressional Black Caucus’ Annual Legislative Conference.

“Registering one million black men to vote has the potential to change the electoral landscape, locally, statewide and nationally,” said Joe Paul, board member of Black Men Vote. “It’s time for Black men to step up and take our rightful place to help shape our nation’s future, and the Strength in Numbers Initiative is a critical first step.”

The group targets black men between the ages of 18 and 35 and builds on an earlier outreach. In 2020, Black Men Vote ran a multi-state digital campaign emphasizing the importance of voting. The group used influencers like rapper TI, actor Marcus Scribner and activist Thelonius Floyd, brother of George Floyd. He also posted a series of public service announcements featuring various NBA players.

“The solution to the challenges facing every community begins with access to the right to vote,” said James Cadogan, executive director of the NBA Social Justice Coalition. “Using our collective voice in our democratic process is essential to bringing about lasting change, particularly for those who have historically been excluded and left behind.”

According to Black Men Vote, black voters made up about 12.5% ​​of the US electorate with a record 30 million eligible to vote in 2020, but black men have largely lagged behind women Black in the vote.

In 2016, 64% of eligible black women said they voted, compared to 54% of eligible black men, according to Pew Research Center.

“As long as we help give Black men the tools they need to participate in our electoral system, our families and communities will benefit,” said Paul.



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