“When someone we love has cancer, we are all affected: husbands, wives, mothers and fathers, sisters, brothers and friends. This is our effort in the fight against cancer.” —Ralph Lauren
NEW YORK – For more than two decades, Ralph Lauren has been a leader in the fight against cancer. The Pink Pony Initiative, the Company’s global philanthropic program dedicated to cancer care and prevention, supports programs in research, testing, early diagnosis, treatment, education and patient navigation. This year’s campaign builds on the company’s ongoing commitment to raising awareness and funds around the cause, with donations raised from the annual collections of Pink Pony products benefiting The Ralph Lauren Corporate Foundation’s Pink Pony Fund, as well as an international network of cancer charities.
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To advance the company’s ongoing Pink Pony efforts, The Ralph Lauren Corporate Foundation recently announced a commitment of $25 million in new grant funds to expand or establish five Ralph Lauren-named cancer centers, including the establishment of the Ralph Lauren Center for Cancer Prevention at Georgetown Lombardi Comprehensive Cancer Center in Washington, DC, and the existing Ralph Lauren Memorial Sloan Kettering (MSK) Center. The Ralph Lauren Corporate Foundation has partnered with Conquer Cancer®, the ASCO Foundation, to identify three additional grant recipients, each of whom must have a National Cancer Institute designation.
In support of this year’s campaign, the company will donate 100% of the purchase price from the sale of the new Pink Pony Oxford Shirt and Pink Pony Fleece Hoodie and 25% of the purchase price from the sale of the new Pink Pony Cashmere hoodie. as well as selected Polo classics in pink, to the Pink Pony Fund or a network of international cancer charities. Items will be available globally in October at select Ralph Lauren retail stores, at RalphLauren.com, at Macy’s and select global wholesale stores.
Throughout the month of October, the Company will host a series of in-store activations to raise awareness and funds for Pink Pony around the world. Ralph Lauren restaurants and Ralph’s cafes around the world will offer signature Pink Pony drinks, the “Pink Pony Cocktail” and “Beet Latte,” with proceeds going to support the Pink Pony Fund or a local cancer organization . In addition, the Company’s flagship stores in New York, China, Korea and Japan will illuminate their facades in pink. Ralph Lauren Golf Ambassador Billy Horschel will also donate $1,000 to the Pink Pony Fund for every birdie he makes in October.
The Company will release a special edition of the “Coffee at Ralph’s” video series that highlights a powerful conversation between Maria Tucker, a cancer survivor who received treatment at the MSK Ralph Lauren Center, and Jasmine Gibson, one of the nurses who guided her during the process. Together, they reflect on the relationship between patient and caregiver and the difference that can be made through early diagnosis, sharing the bond built throughout their journey together.
Pink Pony is a fundamental program for the company. Deeply embedded in the fabric of Ralph Lauren culture, it brings together all facets of the business, from employees coming together to customers donating around a central cause. Employees are encouraged to raise awareness by participating in the company’s global Pink Pony Walks, as well as through RL Gives Back fundraising activities and volunteer events.
To learn more about Ralph Lauren’s commitment to cancer care, visit: Pink Pony – Fight Against Cancer | ralph lauren.
ABOUT THE RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a world leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear and accessories, home, fragrance and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed in a wide range of products, brands, distribution channels and international markets. The company’s brands, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others, constitute one of the most recognized product families of the world. consumer brands. For more information, go to https://corporate.ralphlauren.com.
ABOUT THE RALPH LAUREN CORPORATE FOUNDATION
The Ralph Lauren Corporate Foundation works to make the dream of a better life a reality by championing equity and empowering underserved communities around the world. Established in 2001, the Foundation is committed to making a difference in its main focus areas: supporting cancer care and prevention, protecting the environment, fostering advocacy and access, and strengthening community resilience. It hopes to create significant change in its communities through its nonprofit partnerships, investments, and volunteer programs. For more information please visit: https://corporate.ralphlauren.com/Foundation.
ABOUT THE PINK PONY FUND
Founded in 2000, the Ralph Lauren Corporate Foundation’s Pink Pony Fund is the organization’s long-standing effort in the fight against cancer. The Pink Pony Fund aims to reduce disparities in cancer care and prevention to help ensure that people in underserved communities have access to quality treatment at an earlier, more curable stage. In addition, Ralph Lauren Corporation’s annual Pink Pony campaign donates a portion of sales from the dedicated collection of products to the Pink Pony Fund, as well as cancer-fighting organizations around the world.
Leader, Global Brand Communications