HomeEntertainmentM&Ms introduces first new character in over a decade: Purple

M&Ms introduces first new character in over a decade: Purple


Mars has introduced his first new M&M character in over a decade. The new purple “spokescandy” is a peanut M&M designed to represent acceptance and inclusion, the brand’s parent company, Mars, said in a statement. Press release.

Purple joins the company’s other characters, Red, Yellow, Green, Brown, Orange, and Blue, who recently received an updated look and new personalities earlier this year.

The character’s “charm and quirky nature” comes from her “great self-awareness, authenticity and confidence,” Mars said.

when mars redesigned his M&M characters in January, Green’s transformation was highlighted: she no longer had her original white heeled go-go boots, but “cool, laid-back sneakers to reflect her effortless confidence.”

The change came after Mars received criticism for Green’s sexy characterization and said that she would now represent “confidence and empowerment, as a strong woman known for much more than her boots”.

The company also changed the backstory to Green and Brown, the two M&M women. They now have a more friendly relationship, showing a “strength that supports women”.

Mars originally added purple M&Ms to the lot 20 years ago, after a survey found that fans preferred purple to other possible M&M colors. according to The Associated Press. Purple took home 41%, beating aquamarine and pink. Purple was available from August 2022 until the end of the year, but the company ultimately decided not to list it permanently.

The blue M&M was introduced in the same way in 1995, but that color remained, reports the AP.

It looks like Purple has found her way to hearts – and candy bags – again. “There is so much about our new spokesperson that people can relate to and appreciate, including her willingness to embrace her true self – our new character reminds us to celebrate what makes us unique,” ​​said Mars Wrigley Global Vice President Jane Hwang. it’s a statement. . “The story of our purpose is just beginning and the introduction of our new M&M’S is the next chapter as the brand continues to delight fans with fun in a way only M&M’S can.”

In announcing Purple, Mars posted an ad featuring the character singing an original song, “I’m Just Gonna Be Me”. The song features four real-life artists: saxophonist Grace Kelly, dancers and choreographers Devin Santiago and Colo Cag, and opera singer Anthony Roth Costanzo.

Mars also released M&M’S BACKGROUNDwith a mission to increase a sense of belonging for 10 million people by 2025. One dollar from each stream of “I’m Just Gonna Be Me” will be donated to sing for hopea nonprofit organization that uses the arts “to bring hope, connection and purpose to millions of people around the world through music,” Mars said.





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