HomeEntertainmentBruce Willis reacts to digital twin rumors: I didn't sell the rights...

Bruce Willis reacts to digital twin rumors: I didn’t sell the rights to my face


Accept no imitation! Bruce Willis He denied reports that he sold the rights to his likeness to a deepfake company that would allegedly create a digital double of him to appear in future films.

the die hard Star, 67, “does not have any partnership or agreement with this Deepcake company,” her representative said. the hollywood reporter on Saturday, October 1, refuting rumors that the actor, who retired from acting in March after being diagnosed with aphasia, was working with the brand to create a “digital twin” of himself so he could continue appearing in movies. .

Deepcake also appeared to deny the reports, saying BBC“The wording about the rights is wrong…Bruce couldn’t sell anyone any rights, they are his by default.”

The brand, which uses deepfake technology to create a “digital twin” of anyone, claims to have previously worked with the Sixth Sense actor in a European advertising campaign. deepcake official website features a quote attributed to Willis, in which he allegedly praises his work with the company in the previous campaign.

the Armageddon The star’s denial comes months after his family revealed via Instagram that Willis had been diagnosed with aphasia, a communication disorder that can affect the way a patient speaks and understands language.

“To Bruce’s amazing fans, as a family we wanted to share that our beloved Bruce has been experiencing some health issues and was recently diagnosed with aphasia, which is affecting his cognitive abilities,” Willis’s loved ones, including his wife. Emma Heming Willisex wife Demi Moore and daughters Rumer Willis3. 4, Willis Explorer31, and Tallulah Willis28, he wrote in a joint statement via Instagram on March 30. “As a result of this and with much consideration, Bruce is walking away from the career that has meant so much to him.”

The statement, which was also signed by her two youngest daughters, Mabel, 10, and Evelyn, 8, whom she shares with Emma, ​​44, concluded: “We are moving this forward as a strong family unit and I wanted bring your fans. because we know how much he means to you, as you do to him.

The CocoBaba founder has been candid about her husband’s journey, as well as her own, as they navigate the ups and downs of their health.

“Someone told me not long ago that when you take too much care of someone, you end up taking too little care of yourself,” Emma shared via Instagram in June. “When you put everyone’s needs above your own, no one wins. I don’t do this perfectly, but I really try so I can be the best I can be for the people I love and adore.”

As for Bruce, he feels “blessed” to be able to trust his blended family. “Everyone is working together, and that’s what matters,” a source told us exclusively. us weekly in April.



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